When I'm at Sephora, normally I just breeze right past their house brand without a glance. This weekend, for some reason, the end cap drew my eye. It was a rainbow of lipglosses on display. Right off the bat I picked up the newly reformulated Ultra Shine Lipgloss because they had a really good selection of plums, purples and violets. I swatched probably 7-8 on my hand and ended up tossing #24 Reflex Dazzling Violet & #23 Shimmery Glowing Amethyst into my basket.
When I got out to the car, the first thing I did was put one on my lips, then the other right on top of it (don't act like you don't do the same thing!) It was instant love. The Reflex formula *looks* a lot like YSL Golden Glosses on the lips but that's where the similarity ends. I find the Golden Glosses to be too thin, gritty and let's not forget the smell *shudder*. I can't think of anything to compare the Shimmery formula to except maybe Chanel Glossimers. These are pleasantly & mildly scented/flavored, and feel very nice on your lips. It's a medium-thick consistency and feels very smooth and hydrating. It's not super sticky for a gloss in my opinion. It just sticky enough. For $14, you can't go wrong.
Here's Sephora's blurb on these new glosses:
Ultra Shine Lip Gloss
What it is: